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13 April 2011
Etisalat looks to e-waste recycling for 18 countries

Ahmad Abdulkarim Julfar, group chief operating officer at Etisalat and Stuart Fleming, CEO of Enviroserve.

Etisalat has signed an agreement with specialist e-waste company, Enviroserve, to develop recycling programmes for mobile phones and other gadgets across 18 of its markets.

Under the agreement, the two companies will look to develop initiatives to safely dispose of e-waste such as old mobile phones and other electronic items. Etisalat has been working with Enviroserve since 2007, with its Envirofone campaign, which has collected 450 tons of electronic waste in the UAE.

The agreement was signed in Etisalat's head quarters in Abu Dhabi by Etisalat's Group chief operating officer, Ahmad Abdulkarim Julfar and the CEO of Enviroserve Stuart Fleming in the presence of Ahmed bin Ali Etisalat group senior vice president Corporate Communications and Enviroserve's general manager Ghalleb Al Azem.

Ahmad Abdulkarim Julfar, commented: "Etisalat is playing an important role in reducing our customers' impact on the environment through many different technology innovations and initiatives. This agreement is an extension of our existing green vision and helps our customers actively participate in the protection of their natural environment. Electronic waste is difficult to remove and dispose of safely, and through this agreement we are providing valuable knowledge and best practice to markets which need it most. We are delighted to take the lead on this key issue."

Stuart Fleming, CEO of Enviroserve said: "This agreement creates the opportunity to do a lot of good for a lot of people. Emerging markets generally have large populations and limited waste disposal facilities. Working with a leading multinational operator like Etisalat which has a footprint in 18 countries, we will provide a valuable and much-needed solution that will help protect the natural environment for generations to come. We are delighted that Etisalat has taken the effort to champion this cause across its footprint. Electronic waste is globally the largest growing waste category, increasing annually by 30%. Its hazardous nature is harmful not only to environment, but our health. Any solutions should be welcomed to encourage the responsible recycling of the multitude of products listed generally as electronic scrap."


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