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4 May 2010
Etisalat has launched new micro SIM cards that can work with both Apple's new Wi-Fi+3G iPads and regular mobile handsets.





The news follows Apple's weekend announcement that it has started selling the pricier 3G-added iPad models in the United States. The 16GB model costs around $629, the 32GB model is selling for $729, while the whopping 64GB model costs will set customers back $829.

Etisalat says its new micro SIM card is available on both postpaid and prepaid plans, with customers having the choice of using it with the Tawa'am option (duplicate SIM with the same number) for a one-time fee of AED 100, only for the data service for the low cost of AED 25 or as a regular SIM card for existing devices.


"We launched the Micro SIM Card to fulfill the demand of our customers who are looking forward to receive best technologies and services compatible with latest telecommunication devices. The new SIM card is designed to provide high speed internet for iPads, and is future ready for upcoming mobility devices that combine voice and data applications," said Khalifa Al Shamsi, senior VP of Marketing at Etisalat.

Rival mobile operator Du has yet to confirm when it will launch its own micro SIM cards for use with Apple's latest device.


Apple's WiFi-only iPads were profitable for many online retailers in the UAE that cashed in early over physical electronics stores in the United Arab Emirates, and the new 3G iPads are following suit by slowly entering Gulf shores. Online retailer EmiratesAvenue.com is selling 32GB and 62GB versions of the Wi-Fi + 3G iPads for AED 3,990 and AED 4,999 respectively, with free delivery for customers within the country. Sellers on auction site Souq.com are also offering the latest device to interested buyers at varying prices.


Apple says it has already sold one million Wi-Fi iPads since its launch less than a month ago.


"One million iPads in 28 days-that's less than half of the 74 days it took to achieve this milestone with iPhone," said Steve Jobs, Apple's CEO. "Demand continues to exceed supply and we're working hard to get this magical product into the hands of even more customers."

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